Business Product Reports was meant to help you, as a consumer, view the opinions of other consumers, and use their experiences to your benefit. Once you've performed a search...
- How can you use the results? and
- What could these opinions really tell me as a consumer?
Keep in mind that most people will only be moved to action when they are mad. So, you may not see many positive product or service reviews.
While a search result that shows a large number of poor ratings speaks for itself, you should thoroughly read the comments to determine the problem, so you can make an educated and informed decision before purchasing. For example, pay close attention to the volume of complaints about a product or service, and what the problems are. The single greatest function of Business & Product Reports is its ability to show patterns. "Patterns" equate to the volume of reports about a product or service, or about a specific manufacturer. Patterns can even be reflected in the time frame in which the reports were entered.
If your search only results in a few bad reviews, it could mean that the majority of people aren't having a problem with this product or service. By using the pattern of results, a member of Business & Product Reports can begin to understand whether a manufacturer's product is going to be a good purchase or whether a specific product should be avoided.
Example:
You're looking to purchase a DVD player. You see an advertisement
for an inexpensive brand and you wonder if it is worth the cost or might it
break in a week. A quick search in Business & Product Reports reveals that
there is a large number of consumers who have reported problems. First understand
what the problems are before you exclude it from your plans. If, for instance,
the reported problems are related to its performance or its reliability then
you should certainly consider finding another model or brand. You can even
search for the manufacturer to see if many of their product models are not
performing well. However, if your Business & Product Reports research shows
that many consumers are having trouble understanding the manual or how to
use the product features, and you are a technically-savvy individual, then
it may be a worthwhile product for you.
Example:
Your search for an apartment complex has led you to two options.
Upon searching Business & Product Reports' database, there are several reports
that one apartment complex has a large number of unhappy former and present
tenants. But what if both apartment complexes show a significant amount of
complaints? You may want to move on to other choices or read further into
the complaints to make an educated choice. Pay close attention to the log
entry dates. If one complex has bad reports that are dated over six months
ago or longer, then the problems may have been addressed and fixed.
The power of Business & Product Reports also extends to product manuals. For example, some companies have manuals that are not consumer-friendly. Viewing search results for product documentation reviews may be extremely important in your next purchasing decision. A single poor documentation review should not cause concern, but a pattern of reviews showing poor documentation might lead you to believe that the issues listed are common, and may be problematic for you.
Make sure you spend time to review the reports, so you can make an informed and educated decision that works for you.
